Murasaki Announces Strategic Partnership with Mynet in Blockchain-Driven Fantasy Sports
Murasaki B.V. (Headquartered in ‘s-Hertogenbosch, Netherlands, CEO: Shinnosuke Murata, hereafter referred to as “Murasaki”) has entered into a business collaboration with Mynet Inc. (Headquartered in Minato-ku, Tokyo, President & CEO: Minoru Iwaki, hereafter referred to as “Mynet”) for initiatives using blockchain technology in the fantasy sports market.
Since its establishment in 2022, Murasaki B.V. has actively managed operations, including the successful release of the blockchain game Cyberstella, participation in the notable Avalanche project Dokyo, and providing strategic consulting and marketing support for several blockchain projects within the domain of content development and operations.
Through the partnership with Mynet, Murasaki aims to leverage the expertise of its core team members in the sports and product development sectors to aid in the development and operation of a new fantasy sports title.
Mynet has already established a significant presence in the Japanese market by offering an array of fantasy sports services like “B.LEAGUE#LIVE2022” and “Pro Baseball#LIVE2022”, with plans for “B.LEAGUE#LIVE2023” underway. Furthermore, these services hold official recognition from professional sports leagues underlining both companies’ commitment to contributing to the evolution and expansion of fantasy sports within the Japanese market.
– What is Fantasy Sports
Fantasy Sports are online games where participants create their own teams based on the real-life performance of sports players. This sector has experienced remarkable growth in recent years, particularly in the US market, where it has evolved into the multi-billion dollar industry that it is today.
Leading platforms in the US, such as FanDuel and DraftKings, have gained significant traction. These platforms offer daily fantasy sports competitions based on day-to-day sporting events, giving players an opportunity to win prizes on a daily basis. This innovative approach has quickly gained popularity among sports enthusiasts, offering them the allure of short-term rewards.
A recent and noteworthy trend involves the integration of blockchain technology and NFTs into the world of fantasy sports. A prime example is Sorare, a platform where participants can collect and trade digital cards of soccer players as NFTs, while simultaneously participating in fantasy leagues. And thanks to blockchain technology, these digital cards’ uniqueness and rarity are further highlighted, making them actively tradable for actual currency.
Platforms like Sorare epitomize the evolution of fantasy sports, transforming them from mere games into digital collectibles with tangible asset value.
– About Murasaki B.V. (link)
Based in the Netherlands, Murasaki B.V. is a game studio that specializes in the development of cutting-edge content on the blockchain. With a diverse portfolio of activities encompassing game development and creative production, the studio has earned recognition for its contributions to the blockchain ecosystem.
Murasaki is the creative force behind the blockchain game “Cyberstella”, an Avalanche-based GameFi title published in April 2023. Murasaki also actively participated in the NFT project “Dokyo”, where their creative studio endeavors continue to shine.
– About Mynet Group (link)
Mynet group is an innovative internet company dedicated to enhancing human connections and achieving long-term community management through the promotion of digital transformation in the gaming and sports sectors.
In the realm of gaming services, Mynet operates a diverse portfolio of over 80 game titles with a primary focus on long-term management and enhancing the value of the gaming community.
In their Sports DX business, Mynet group pioneers “fantasy sports business” games that tie in with real-world professional leagues.
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