Murasaki joins the General Incorporated Foundation Sports Ecosystem Promotion Council through Subsidiary KIKYO
Murasaki B.V. (Headquarters: The Hague, Netherlands; CEO: Shinnosuke Murata) announced that its subsidiary, KIKYO Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Shinnosuke Murata), has become a member of the General Incorporated Foundation Sports Ecosystem Promotion Council (Headquarters: Shibuya, Tokyo; Representative Director: Hironori Inagaki).
Through this membership, KIKYO aims to contribute to the development of the sports ecosystem and further advancement of the sports industry.
Murasaki’s Initiatives in the Sports Sector
Since its founding in 2022, Murasaki B.V., the parent company of KIKYO Co., Ltd., has focused on content development and operations on the blockchain, including releasing blockchain games and providing consulting for multiple projects.
Last year, Murasaki partnered with Mynet Inc. to use blockchain technology in the fantasy sports market. They have developed a unique scoring system using data from “Opta,” which provides various sports match data. Murasaki is also developing fantasy sports products aimed at global expansion.
Through these initiatives, Murasaki aims to contribute to the further development and technological innovation of the sports industry.
About Fantasy Sports
Fantasy sports are online games where participants create original teams based on the performance of real sports players. Recently, the industry has grown into a multi-billion dollar market in the United States. In Europe, platforms combining blockchain technology and NFTs (non-fungible tokens) are gaining popularity, allowing participants to collect and trade digital cards while engaging in fantasy sports.
About the Sports Ecosystem Promotion Council
The Sports Ecosystem Promotion Council was established in January 2022 to promote the sports industry and establish a sports ecosystem in the digital transformation (DX) era. To date, the council has been investigating and announcing trends in the commercialization of sports using digital technology domestically and internationally. It aims to devise and promote concrete measures for proper market formation, sports promotion, and solving social issues.
By joining this council, KIKYO Co., Ltd. aims to enhance the value of the sports ecosystem and contribute to the sustainable development of the sports industry.
About Murasaki B.V.
A Hague-based game and media studio operating in blockchain content development. Murasaki develops and operates the blockchain game, participates in the NFT project “Dokyo” as a creative studio, and conducts a Web3 marketing business in Japan and South Korea. In the area of fantasy sports, the company has partnered with Mynet Inc. to develop a blockchain-based fantasy sports project for the Japanese market.
Media Contact
Murasaki PR: info@murasaki.community
